Based in Gateshead, Fox Racing Europe is a fast growing sports apparel company experiencing a period of rapid expansion.
Find out how Waterstons provided Fox Racing with a bespoke supply chain management solution that has lead to improved operational efficiency, better communication, improved customer service, reduced costs and better decision making.
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"Waterstons put a great deal of effort into getting to know our business and understanding our business processes. I felt that they got into our heads and because of this they created a truly innovative solution which fitted our business perfectly.
Our processes have been streamlined which has had a really positive effect on productivity and staff morale. Our employees have always taken great pride in delivering fantastic customer service and we anticipate an increase in sales thanks to the part of the system which automatically offers distributors alternatives to dropped products.
The system has enabled us to improve our communications with both our distributors and our parent company in the USA, allowing everyone accurate, timely and shared information within the bounds of security and ownership of data. This has aided our decision making – we can instantly see how each product is performing and make accurate decisions based on that information.
Fox Works is built using the latest Microsoft Technologies and has transformed our sales process. I feel confident that we have a software solution that is fit to last and that will be instrumental in our future success."
Ian Calvesbert, Managing Director, Fox Racing Europe