Current thinking

Welcome to Waterstons’ Current Thinking, where you can read our white papers, case studies and articles on our latest business thinking and access our recent press releases.

The Happiness Equation – Why money can't buy you love

Money can't buy you happiness. It can't buy you customers either, but that hasn't stopped people trying. In this article, Dan Burrows talks about why bribery doesn't win and keep business, and discusses how in the modern landscape organisations must innovate to attract customers, and add value to keep them

Mapping the customer journey

Most businesses associate customer journeys with modelling end consumer behaviour but any business, department or service that has customers can benefit from customer journey mapping.

MOT your IT Services

An audit can help de-mystify IT to business stakeholders and ensure that it continues to add value to your organisation and minimise business risk. Vince Sharp describes Waterstons’ approach to an effective IT audit.

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