Marni Mather

Senior Marketing Officer

I remember as a teenager pondering over adverts in magazines and on the TV; breaking down the reasons why the advertisers chose certain words, colours, images and people. I'd worked out that media and communication were where my interests lay and so pursued subjects in media studies, languages and art until my education came to fruition in 2014 with a BA (Hons) degree in Advertising Management at Northumbria University.

I've always felt at home in a somewhat creative environment so working as an account manager in a design agency, before during and after university was an excellent start to the world of work. This allowed me to work alongside some very talented graphic and web designers and on some great accounts. I worked with a lot of marketing professionals and so when the chance arose in October 2014 to move to a client side marketing role at Waterstons, I was really excited for the change in direction.

I dedicate a large chunk of my time to our second largest sector – Architecture, Engineering and Construction. I help to define and deliver the sector marketing strategy and facilitate lots of exciting innovation around sector challenges. We’ve previously ran a working group with our clients to look at Augmented and Virtual Reality, which helped us uncover the opportunities and challenges of the technology. And more recently we’ve been looking at Knowledge Management in architectural practices… so keep your eyes peeled for our take on that soon! I also look after our website, social media presence and anything else brand related.

Outside of work

I love holidaying to new places – I’ve been to Bali, Gili Trawangan, Las Vegas, Mauritius, Cape Verde and Los Angeles over the last few years. Scuba diving has been a big part of my recent trips (hence the warm countries!).


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