Customer Journey

Learn how to walk in your customers shoes as they engage with your business.

Helen McMillan

Head of Business Consulting

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Customer Journey Mapping

Customers and how they interact with your business form a vital part of a business's digital transformation journey. A customer’s journey is the combined total of experiences that customers go through when interacting with your brand. This course aims to equip you with the skills and knowledge to ensure that it’s an enjoyable journey, which in turn will drive your digital transformation as a business.

45 minutes

Sections

What is Customer Journey Mapping? Understanding who your customers are Stages of Customer Journey Mapping Starting the Journey The bit before a customer becomes your customer Customer Journey Mapping and SEO Customer Engagement Usage - Customer Adoption Retention - Assessing the customer experience Brand Advocacy Customer Touchpoints Customer Journey Map Summary