Current thinking

Welcome to Waterstons’ Current Thinking, where you can read our white papers, case studies and articles on our latest business thinking and access our recent press releases.

The Happiness Equation – Why money can't buy you love

Money can't buy you happiness. It can't buy you customers either, but that hasn't stopped people trying. In this article, Dan Burrows talks about why bribery doesn't win and keep business, and discusses how in the modern landscape organisations must innovate to attract customers, and add value to keep them

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