Current thinking

Welcome to Waterstons’ Current Thinking, where you can read our white papers, case studies and articles on our latest business thinking and access our recent press releases.

The Evolution From CRM to CMR

This heading is more than just three letter acronym tomfoolery. The long serving business management discipline of Customer Relationship Management is evolving into new territory at a rate of knots, yet how many businesses are even aware of it?

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